Demand Generation Campaign Manager
@ Aderant, I led end-to-end marketing strategy and execution across digital and social channels, with a focus on driving brand awareness and lead generation, in the legal tech space. I developed and implemented integrated campaigns that aligned with sales goals, executed targeted ABM initiatives, and collaborated closely with product and sales teams to ensure cohesive messaging. My role also involved managing social media content and direct mail campaigns to support pipeline growth. Using data analytics and performance insights, I optimized content and campaign strategies, measuring impact through engagement metrics, conversion data, and channel performance to continuously refine and improve outcomes.
Terminus (advertising)
Terminus Ads Performance (BillBlast Priority Audience)
Goal: Generate qualified leads
Why Move? – 0.04% CTR
Increase Efficiency – 0.04% CTR
Industry Benchmark: 0.4% CTR
These ads were strategically developed to speak directly to BillBlast’s high-priority accounts. While below industry benchmarks, the data informed creative refreshes and audience segmentation improvements for future optimization.
