Amplified research visibility through strategic storytelling and creative content.
My work
Social & Content Strategy
Managed social media strategy for X (Twitter) and LinkedIn to promote published research, observance months, and institutional initiatives, analyzing engagement data to refine messaging and increase the ATLMetric score.
Substack
Launched new BlueSky and Substack channels to expand podcast visibility, repurpose academic content for broader audiences, and strengthen connections with communities beyond academia.
Design
Designed engaging graphics to promote research highlights and observance campaigns across platforms.